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UI | UX
Home Store and More
To be creative is to be in movement
My tenure at Home Store and More (HSM) can be divided into two key phases: pre-pandemic and post-pandemic. The global pandemic catalyzed a rapid shift towards digital, necessitating an accelerated transformation in 2020. This transition affected not only our social media strategies but also our webstore operations.
As the Design Lead, I spearheaded this significant digital transformation. My primary responsibility was to ensure that our online shopping experience closely mirrored the physical store experience. I led the development of comprehensive digital assets, including detailed product sketches with precise measurements to aid customer understanding, and crafted compelling social marketing campaigns to boost website traffic and social media interactions. I also enhanced our email marketing content with dynamic animations, videos, and motion graphics, and played a key role in launching HSM on TikTok.
My leadership during this period was instrumental in refining our UX and UI processes, aligning our digital presence with evolving customer expectations. Working closely with the marketing management team, I guided the strategic direction and execution of these initiatives, ensuring a seamless and engaging online experience for our customers.
Below, you will find examples showcasing the impact of our digital transformation efforts, highlighting the changes made before and after the pandemic, as well as insights into the processes we implemented.
eCommerce Strategy & Execution
Certainly! Here’s a revised version of the text, emphasizing UI aspects and the product design process, with a more confident tone:
I expanded my role to develop and implement innovative strategies and ideas, focusing on enhancing user engagement through impactful UI design and product development. During the pandemic, when customer engagement was particularly challenging, I successfully crafted and executed campaigns that not only captured attention but also fostered meaningful interactions.
Developing of storytelling method for animation and motion on social media.
BIG 6 - Marketing campaign created for the UK market and I developed a weekly ad to be disseminated in different media.
UX | UI E-commercer solutions
During the pandemic, one of my challenges was to entice consumers to buy large items for the home.
My visual design proposal was to create the furniture in a 3D version, but due to the high flow of products, I had to be practical and quick. I created was to make sketches of their products with their measurements so that the customer could visualize how the product would look in their home. We have received positive feedback from customers.
